Bernardo Reyes — Senior Product Designer & Design Lead

Senior Product Designer and Design Lead with 8+ years building design systems and product experiences in fintech, insurtech, and B2B SaaS. Based in Guadalajara, Mexico. Available for remote roles.

Skills: Design Systems, Figma, Figma Variables, Design Tokens, Tailwind CSS, Claude Code, AI Augmented Delivery, Conversion Optimization, UX Design, Component Libraries, B2B SaaS, Fintech, Insurtech, User Research, JTBD, Storybook, Prototyping

Experience: Fitune (Design Systems, AI Pipeline, Sep 2025–Present) · Syscap (Fintech, Aug 2024–Aug 2025) · Guros (Insurtech, Conversion +18%, Jun 2020–Jul 2024) · Grupo Piagui (E-commerce, Jun 2018–May 2020)

Contact: bernardo.reyes.design@gmail.com · linkedin.com/in/bernardo-reyes-design · bernardoreyesdesign.com

br.
Let's talk

Hello there, I'm

Bernardo Reyes

Senior Product Designer & Design Lead
Mock

{{ c.title }}
Mock
{{ c.value }}
{{ c.label }}

I design the systems teams build on.

I've spent 8+ years on products that can't afford to confuse people: fintech, insurtech, healthtech, proptech and B2B SaaS.

I care less about the perfect screen and more about the system that lets teams of any size ship many good ones. So I build design systems, shape how design and engineering work together, and use AI to cut the busywork. I like being in the room where direction is set, helping designers grow, and seeing the work go live.
{{ c.lead }}{{ c.struck }} {{ c.inserted }}{{ c.middle }}
{{ c.second }} {{ c.emphasis }}
Resume ↓

Open to remote roles & collaborations.

Let's make contact

{{ emailStatus }}
{{ c.title }}
{{ c.detail }}
Mock
Guadalajara, MX
{{ localTime }} · UTC-6